Eddie Yoon is the founder of EDDIEWOULDGROW, a think tank and advisory firm on growth strategy. Prior to that he was a partner at The Cambridge Group where he worked for 18 years, a strategy consulting firm founded in 1975 that specializes in helping CEOs and senior leadership teams within Fortune 1000 corporations drive growth by understanding how to unlock new sources of consumer demand. In the last 5 years, he has helped double numerous businesses-cable media company, food brand, beverage company, pet food brand, consumer robotics, standby generators-from several hundred million to close to a billion dollars.
Eddie is the author of the acclaimed book, “Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth” (Harvard Business School Press, 2016). Eddie has been a keynote speaker in the U.S., Africa, Australia, Denmark, the UK, and Japan.