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Absolute Advantage Podcast

The Absolute Advantage is about learning from some of the world’s most successful entrepreneurs, leaders, and achievers at the top of their game. When chasing your dreams, a lot of times there isn’t a need to reinvent the wheel. Instead, shorten your path to success by learning from the stories, strategies and concepts shared by our guests. Then shorten it even further by learning about amazing resources (books, webinars, tools, software, events, coaching, etc.) that should be on your radar. You are not alone in the challenges you face! It's my mission to help you walk away with at least one idea you can apply each episode and to offer content that inspires, encourages and helps you grow and progress QUICKLY both professionally and personally.
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Now displaying: December, 2017
Dec 20, 2017

Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is the host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and the author of the forthcoming book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.

What you’ll learn about in this episode:

  • Why every market has a secret language
  • The danger of building the business you want and then trying to stuff people into it
  • Studying your market and learning their perspective
  • Why customers are going to require that we know more about them than their statistics and behavior
  • Looking through your customer’s eyes and seeing what’s already familiar to them
  • Why your ideal customers want your brand to speak on their behalf
  • How pricing creates perception and why the right price will magnetize your ideal customers
  • The power of using the right — and wrong — words
  • Your ideal customers: the people who will love what you do
  • How to win customers when you can’t compete on price
  • The New Niche: defining what your area of expertise is (and why this is open to multiple audiences)

Ways to contact Jeffrey:

Dec 13, 2017

Adam Anderson is a long-time small business owner who also happens to be one of the leading authorities on small business cyber security. He is a serial entrepreneur, author, and founder and Chairman of Palmetto Security Group (PSG), an IBM Premier Cyber Security Business Partner. He recently launched Anderson Security Group. With 20 years in cyber security, and 13 as a small business owner, Adam is positioned to understand both sides of the cyber security equation in a way most aren’t. Adam got tired of answering all his business owner friends’ questions about cyber security, so he co-authored a book and created some tools for them. The book is called Small Business Cyber Security: Your Customers Can Trust You…Right? Adam is on a mission to help fellow business owners find the answer to the question, “Should I even care about cyber security?”

What you’ll learn about in this episode:

  • What small business owners need to know about cyber security (and why common beliefs are usually wrong)
  • Some of the most common mistakes business owners make with cyber security
  • The kind of back ups you should be doing with your information
  • Why you need a cyber security insurance policy (and what kind of policy you should get)
  • Why you should use a cloud-based email system
  • How to formulate secure passwords (and why you should use two-factor authentication whenever possible)
  • Why you should log into your computer as a user and not an administrator
  • How to detect if you’re under a cyber attack and having a plan for when this happens
  • Is cyber security actually important for your company?
  • Ways to keep cyber security top-of-mind with your team
  • Resources to use to stay on top of what’s important for cyber security
  • Signs to look for that show you may have been attacked

Ways to contact Adam:

Dec 6, 2017

Steve Sims is the visionary founder of Bluefish: the world’s first luxury concierge company that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest. He has been invited to speak to MBA students at Harvard (twice), has spoken at the Pentagon, and has been featured in major media all around the world: From The Sunday Times and China Post to The Wall Street Journal.

What you’ll learn about in this episode:

  • Steve’s book “Bluefishing” and how it gives you the tools to make things happen
  • The lesson Steve’s dad taught him about why you always get up stronger
  • Fire Your Vampires: why you need to get the rid of the naysayers in your life
  • Email is not communication: why it’s so easy to misinterpret email and why you should send videos instead
  • Ugly works: why you should strive for rawness and transparency instead of perfection
  • Why you should try to engage people with as many senses as you can
  • Why your team will be thankful when you let bad employees go but won’t tell you they want them gone beforehand
  • Delegation: why this is a skill that will keep you from going broke
  • Doing what you can to get yourself continually one step closer to your dream

Ways to contact Steve:

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