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Absolute Advantage Podcast

The Absolute Advantage is about learning from some of the world’s most successful entrepreneurs, leaders, and achievers at the top of their game. When chasing your dreams, a lot of times there isn’t a need to reinvent the wheel. Instead, shorten your path to success by learning from the stories, strategies and concepts shared by our guests. Then shorten it even further by learning about amazing resources (books, webinars, tools, software, events, coaching, etc.) that should be on your radar. You are not alone in the challenges you face! It's my mission to help you walk away with at least one idea you can apply each episode and to offer content that inspires, encourages and helps you grow and progress QUICKLY both professionally and personally.
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Now displaying: January, 2017
Jan 31, 2017

Jim Cathcart is one of the most award-winning professional speakers in the world. He’s been inducted into the Sales & Marketing Hall of Fame, Speaker Hall of Fame, received the Cavett Award, the Golden Gavel award and much more. As the author of 17 books he has delivered over 3,000 speeches worldwide and tours China each year delivering lectures to 1,000+ people for 6 hours at a time. He’s a mountain trail runner, life member of the American Motorcyclist Association, a professional guitarist and singer, and past president of the National Speakers Association.

What you’ll learn about in this episode:

  • Jim’s entrepreneurial background and connection to President Clinton
  • How to become an expert at anything
  • How Jim got to know and work with Earl Nightingale and ended up being the only speaker other than Jim’s wife at his memorial service
  • Jim’s Ted Talk “How to Believe in Yourself” and his book “The Acorn Principle”
  • Traditional selling vs. relationship selling
  • What separates top producers from everyone else
  • What Jim learned from interviewing over 100 self-made millionaires
  • Jim’s commitment to fitness that changed his life
  • “The Self Motivation Handbook”: Jim’s newest book

Ways to contact Jim:

Jan 26, 2017

When your message must be memorable, your presentation powerful, and your sales successful you need to know Patricia Fripp. She is a Hall of Fame keynote speaker, executive speech coach, sales presentation skills expert, and online learning expert. Kiplinger’s Personal Finance magazine wrote that the sixth best way to invest in your success is to learn presentation skills from Patricia Fripp. Patricia is now virtually everywhere with her interactive virtual training, FrippVT.com Powerful, Persuasive Presentations.

What you’ll learn about in this episode:

  • Patricia’s story
  • How to inspire your team
  • The power of stories
  • Why you need to make everyday people into heroes when speaking
  • The big mistakes leaders make when presenting
  • Why you should get a speech coach like Patricia
  • Why you should “schmooze” with your audience
  • A speaking mentor that Patricia learned a lot from
  • Fripp VT: Patricia’s online training course

Ways to contact Patricia:

Jan 24, 2017

Kelly Hatfield is co-founder of Enginuity Advantage, Advantage Staffing Group, Enginuity Virtual Recruiter and Impact Real Estate Real Estate Group based in Everett, Washington. She has been in the recruiting and HR field for over 20-years and loves serving others. Kelly and her business partner have built three successful companies with the purpose of helping others succeed and delivering remarkable results. Kelly and her team strategically align themselves as “The Partner of Choice” with clients and strive to be the first place clients call when they are looking for extraordinary service, quality, and reliability. The resulting outcome has been an outstanding referral network that has built and continues to build their companies.

As Co-Founder and Owner of Enginuity Advantage, Advantage Staffing Group and Enginuity Virtual Recruiter, April (together with her amazing partner) has created and developed three successful businesses aimed at matching exceptional talent with the top organizations. With 17 years in the human resources and staffing realm, April has experience, knowledge and a love for people and aims to offer solutions to all who are served. Being a natural problem solver, she prides herself on developing and leading a team of recruiting professionals whose mission is focused on connecting people to opportunity. Through creative and exhaustive methods, the Enginuity Group successfully matches the right talent with the right businesses each and every day.

What you’ll learn about in this episode:

  • What to pay attention to on a resume
  • Verifying education, certification, and licenses
  • Checking up on candidates on social media (without taking it too far)
  • Vetting references: how to listen to what companies say and don’t say about past employees
  • Why the background, drug, and credit checks are important pieces of the hiring process

Ways to contact Kelly:

Ways to contact April:

Jan 19, 2017

Brian Duncan has over 12 years in the restaurant industry beginning his career in college working every job from dishwasher to server. After graduating from Purdue University, Brian went on to work in food and beverage consulting focusing on international chains and consumer products manufacturing for such companies as Hilton and Revolution Foods. During his time consulting Brain focused on creating efficiencies by utilizing technology. Brian’s background paved the way to multiple tech startups including Chowly. Brian now serves as co-founder and board member for Chowly Inc. and is primarily focused on business development, sales and marketing.

What you’ll learn about in this episode:

  • Brian’s background
  • What Chowly is and why Brian created it
  • The challenges of the early stage of a startup
  • Why strong relationships are so important when you’re starting a business
  • Why you need to plan for everything
  • What Brian has learned from his mentor
  • Why you need to provide your employees the opportunity to learn and grow
  • Why Chowly offers unlimited time off for their employees
  • Why your employees need to know that you understand that your business is not more important than their life
  • Why Brian lives in his to-do list
  • Why you need to speak with the people you depend on every single day

Ways to contact Brian:

Jan 17, 2017

Dean Marchese is the President and CEO of Empower Media, which is a business growth consulting firm. As a matter of fact, Dean has been President and CEO of many organizations from high-tech companies to Non-Profits. Throughout his career he has successfully started and/or turned around nearly 30 organizations, purchased and grew over 20 separate companies, and helped run a billion dollar public company. Dean has been written about in magazines and interviewed on TV and is an in-demand speaker all over the world.

What you’ll learn about in this episode:

  • Dean’s background
  • Why you need to choose the words you tell yourself very carefully
  • Dean’s job where he was treated terribly that taught him how important it is to treat your employees right
  • Why you need to give your team the luxury of failure
  • Why you need crystal clear communication with your employees
  • Why treating your employees like adults will help your turnover rate
  • What you need to teach Millennials — and what you don’t
  • Figuring out and communicating the parameters of your culture
  • Why you shouldn’t ever have your salespeople collect money
  • Why an employee being great in one role doesn’t automatically mean they will be great in a role you promote them into
  • Why all employees need to understand how they’re making someone else’s life better
  • Why leaders need to focus on their strengths — not their weaknesses
  • Why you need to be laser-focused on your goals
  • What entrepreneurs must focus on to be successful today

Ways to contact Dean:

Jan 12, 2017

Jeffrey Hayzlett is the primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV; he is the podcast host of the award winning All Business with Jeffrey Hayzlett on the CBS on-demand podcast network Play.It. Hayzlett is a global business celebrity, CPAE Hall of Fame speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders.

What you’ll learn about in this episode:

  • Jeffrey’s background
  • Jeffrey’s C-Suite Network
  • Some of Jeffrey’s most influential mentors
  • Why you shouldn’t be proud of your failures (even though it is okay to fail)
  • Setting conditions of satisfaction
  • Crawl, walk, run: learning that you have to go through all stages of learning
  • Why you need to be a good customer
  • Having a team that lets you focus on what you need to focus on
  • Recommended reading
  • Why you can’t let invite the negative voices in

Ways to contact Jeffrey:

Jan 10, 2017

Vanessa is the CEO and founder of Vanessa Kromer Female Entrepreneur Life and Success Coaching. As a certified life and success coach, Vanessa helps hundreds of women tackle their goals and dream big daily. She is a fashion-forward self-made entrepreneur who loves to motivate and encourage other women to succeed and crush goals. She is a born leader and speaker with an energetic and fun personality!

In addition to individual and group coaching, she uses her coaching skills as the Divisional Merchandise Manager for Chloe + Isabel NYC, where she leads, manages, and trains hundreds of women.

Vanessa has a gift for bringing out the qualities deep inside the women she works with, qualities they did not even know existed. She is known for the ultimate in positive reinforcement, yet transparent coaching. Her genuine care for her clients and her level of professionalism keeps her customers coming back for more.

Vanessa is very involved in ministry and charity work during her free time. She also enjoys styling jewelry.

Vanessa is always seeking new and innovative ways to build her brand, including ways to help encourage other leaders and entrepreneurs.

What you’ll learn about in this episode:

  • Vanessa’s background
  • Vanessa’s strategies for effective time management
  • What you can learn from Steven Covey’s time matrix
  • Why it’s more than okay to say no
  • The challenges of getting people to be committed to your business’ vision
  • The resources Vanessa provides to the people that she works with
  • Why passion is so crucial
  • Why you need to be a constant student
  • Why you must give out constant encouragement
  • Why you need to focus on your why (and why this shouldn’t be money)
  • Why you don’t need to take every course
  • Vanessa’s struggles with getting too emotionally involved with clients
  • Why you need someone to keep you accountable

Ways to contact Vanessa:

Jan 5, 2017

Personal Development’s power couple Preston Smiles and Alexi Panos are world renowned innovators and pioneers in the Emergent Wisdom Movement. As founders of the groundbreaking Bridge Method (which includes their live workshops and various online training programs), they have created a movement of transformation that has taken humanity by storm through their unique and passion-filled approach to sharing age-old wisdom. Using social media as a main source of connection and distribution of their lively educational videos, they’ve built an incredible tribe of loyal fans around the globe who aren’t just inspired by their work, but are empowered by it. Their new book “NOW OR NEVER” debuts 12/27/16, and their previous books are “LOVE LOUDER” and “50 WAYS TO YAY” (Simon & Schuster).

What you’ll learn about in this episode:

  • Preston and Alexi’s journey
  • Changing your mindset so that failure is just information
  • Diminishers: internal responses deployed by your ego that hold you back
  • Using feedback to be able to see your blind spots
  • How to get honest feedback from your employees
  • Making sure to schedule in play
  • Designing the life you want
  • Hiring people for roles that fit their personal genius
  • The questions Preston and Alexi ask themselves and others

Ways to contact Preston and Alexi:

Jan 3, 2017

Kelly Hatfield is co-founder of Enginuity Advantage, Advantage Staffing Group, Enginuity Virtual Recruiter and Impact Real Estate Real Estate Group based in Everett, Washington. She has been in the recruiting and HR field for over 20-years and loves serving others. Kelly and her business partner have built three successful companies with the purpose of helping others succeed and delivering remarkable results. Kelly and her team strategically align themselves as “The Partner of Choice” with clients and strive to be the first place clients call when they are looking for extraordinary service, quality, and reliability. The resulting outcome has been an outstanding referral network that has built and continues to build their companies.

As Co-Founder and Owner of Enginuity Advantage, Advantage Staffing Group and Enginuity Virtual Recruiter, April (together with her amazing partner) has created and developed three successful businesses aimed at matching exceptional talent with the top organizations. With 17 years in the human resources and staffing realm, April has experience, knowledge and a love for people and aims to offer solutions to all who are served. Being a natural problem solver, she prides herself on developing and leading a team of recruiting professionals whose mission is focused on connecting people to opportunity. Through creative and exhaustive methods, the Enginuity Group successfully matches the right talent with the right businesses each and every day.

What you’ll learn about in this episode:

  • Being clear about what you want
  • Understanding what candidates want from your company
  • The importance of moving quickly through the hiring process
  • Why recruiting is like a courting process
  • Offering competitive packages

Ways to contact Kelly:

Ways to contact April:

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