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Absolute Advantage Podcast

The Absolute Advantage is about learning from some of the world’s most successful entrepreneurs, leaders, and achievers at the top of their game. When chasing your dreams, a lot of times there isn’t a need to reinvent the wheel. Instead, shorten your path to success by learning from the stories, strategies and concepts shared by our guests. Then shorten it even further by learning about amazing resources (books, webinars, tools, software, events, coaching, etc.) that should be on your radar. You are not alone in the challenges you face! It's my mission to help you walk away with at least one idea you can apply each episode and to offer content that inspires, encourages and helps you grow and progress QUICKLY both professionally and personally.
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Now displaying: September, 2018
Sep 26, 2018

Once upon a time, David Hooker was a writer, and you can tell that from the opening to this bio. Somewhere along the way he got lost and ended up leading a team of world-class designers who make beautiful visuals for rockstars, scientists, entrepreneurs, TV hosts, filmmakers, politicians, educators, and a guy who likes to jump into volcanoes. He is the Lead Evangelist for Prezi, the presentation platform that’s changed the way 100 million people share their ideas, a mission David takes so seriously that he helps 100s of people every year do just that.

We are taught in school how to look for deeper meaning in the context of language and literature, but we are never taught how to do the same for the images we see. It is in this depth of analysis that organizations are winning the war for the attention of the consumer.

David Hooker, lead evangelist for Prezi, the cloud-based presentation platform helps you connect more powerfully with your audience.

Examining how images influence the way we consume products and information, David Hooker discusses how advertisers are using pictures to sway public opinion about themselves and the items they buy.

In this episode, we discuss how images are dependent on the culture we live in, how public opinion changes the types of images we consume on a regular basis, and how producers of those images are trying to change our culture by changing their images. Learn how something as simple as a thumbnail picture can influence the movies you watch on a video streaming app.

David Hooker also touches on the neurological processes involved in the way we see and interpret images. He also offers practical tips for how we can use this process to our advantage as we prepare visual presentations, websites, ads, and other visual media.

Interested in hearing more? Listen to the full episode!

Ways to contact David:

Sep 19, 2018

Alex Vorobieff is an expert in aligning companies and helping them find their way to success. He wrote his book Transform Your Company as a guide to help everyone get on the same page.

On a trip to Disneyland, he had an aha moment that made him realize that not only does everyone need to be in the same boat, but they need to know where they’re going and how to get there.

In this episode, we talk about ways that companies can overcome a plateau. Alex reveals that one of the major hurdles to success isn’t systems or lack thereof, it’s the people. Leaders have a huge role in helping people work together and in figuring out what’s wrong when a company is facing frustration or a plateau.

Too much of what we do today is on autopilot. Alex explains the scientific reason for this as well as why we are biologically wired to dislike negative feedback. It’s important for companies to create a safe space for negative feedback, and Alex talks about ways you can train yourself to get better at handling negative feedback. Part of this is finding out what your “no-fly zones” are and working to eliminate them if possible.

Alex also talks about getting to the “starting line” so everything can run smoothly once a company starts to fix itself.

You don’t want to miss out on all of Alex’s science and research-backed tips and tricks for finding clarity and transforming your company.

Already interested? Listen to the full episode now!

Thank you for listening today! I appreciate your time so very much.

Ways to contact Alex:

Sep 12, 2018

Michael Gale founded Strategic Oxygen in 2001, which was widely seen as one of the technology industry primary data toolset for marketers, used by over 20 brands and used to model over $4 billion in marketing and sales investments. The company was sold to Monitor Group, where he was a group partner from 2006 to 2010. In 2011, he became a partner at Pulsepoint Group, a digital consulting company, which was acquired by ICF in 2015. Michael has also served as chief web officer and GM at Micron Technology and was the vice president of Worldwide brand research at IntelliQuest.

Are you still trying to run your company with the same structure you used 20 years ago? Michael Gale is an expert in helping companies in various industries successfully make the leap to the digital age.

After studying a thousand companies to see how they succeeded or failed, he wrote his book “The Digital Helix.” Michael knows how the seven drivers of change are important in different industries and works to help companies discover which drivers they need to focus on to set realistic expectations.

In this episode, we talked about how to digitize for the new world we live in and what is going to happen to organizations that don’t do this successfully. Michael explained the biggest mistakes organizations make when trying to digitize and gave tips on how to avoid those mistakes.

One of the biggest things you have to realize is that you can’t do everything. That’s why Michael offers a free tool that allows you to see what works in your industry so you can focus on that aspect. He also explains the difference between a digital and a truly digital business.

When it comes to digitizing your company, it has to start from the leadership. If it doesn’t matter to the leaders in the company, the probability of real change is 0. Digitizing isn’t just for big companies; Michael explains how smaller scale entrepreneurs can be successful in this new era as well.

Michael gives many other tips on transforming your organization for the digital age, including key questions he asks himself as a leader.

Are you interested in hearing more? Listen to the full episode now!

Thank you for listening today! I appreciate your time so very much.

Ways to contact Michael:

Sep 5, 2018

Kimberly White is a freelance writer, certified Arbinger Institute presenter, and former research assistant to its founder, Terry Warner. Her nine months of research for The Shift included dozens of hours working alongside nursing home employees in offices, vans, patient rooms, and kitchens. She recently relocated from Harlem to a small farm town in Pawnee, Illinois to focus on writing.

Does your job give you as much satisfaction as you want?  No? Don’t worry, you are not alone. Nationwide, only around half of all employees report that they love what they do. But did you know that you can learn to tweak the way you think in order to make significant increases in your level of happiness at work?

In this week’s episode, I speak with Kimberly White, the author of the book The Shift: How Seeing People as People Changes Everything. In her book, White explores some of the life-changing lessons she learned over the nine months she spent with nursing home employees in an attempt to uncover why they the profession has an average job satisfaction level which far exceeds workers in other industries.  

Throughout our discussion, White touches on the importance of positivity and offers advice on how to avoid a toxic environment by getting rid of the negative ripple effect. White suggests by viewing coworkers and employees as authentic humans instead of as tools to help you achieve your own goals, you can create a more positive and enjoyable work environment.

White illustrates practical applications of several of the techniques she presents in her book through personal antidotes and describes how to use these approaches to improve all areas of your life.

Do you want to discover the secrets to making immense and immediate changes in your happiness level? Listen to the full episode!

Ways to contact Kimberly:

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