Absolute Advantage Podcast

The Absolute Advantage is about learning from some of the world’s most successful entrepreneurs, leaders, and achievers at the top of their game. When chasing your dreams, a lot of times there isn’t a need to reinvent the wheel. Instead, shorten your path to success by learning from the stories, strategies and concepts shared by our guests. Then shorten it even further by learning about amazing resources (books, webinars, tools, software, events, coaching, etc.) that should be on your radar. You are not alone in the challenges you face! It's my mission to help you walk away with at least one idea you can apply each episode and to offer content that inspires, encourages and helps you grow and progress QUICKLY both professionally and personally.
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Now displaying: January, 2018
Jan 31, 2018

Aaron Agius is one of the world’s leading digital marketers according to Forbes. He is the CEO of Louder Online, one of the world’s leading digital agencies with a global reach.

Louder Online is an inbound marketing agency that works globally with clients such as Salesforce, IBM, Coca-Cola, Intel, and scores of leading brands, showing them how to technically optimize their sites, perform influencer outreach and link acquisition and produce and distribute content that drives significant lead generation and ROI.

Aaron is a highly sought speaker at Search, Content Marketing and Growth Hacking and many other conferences around the globe including the U.S, U.K, Brazil, London and Australia. His passion to help businesses is driven from his own experience. Aaron was at the cutting edge of the emerging digital marketing field over 10 years ago. He uses that lived experience and now translates it into revenue for clients.

He is also a regular contributor to some of the worlds largest editorial publications, including, and many more, with thought leadership on marketing and business growth.

What you’ll learn about in this episode:

  • The story of how Louder Online made its first 40 cents with affiliate marketing (and how it scaled from there)
  • Why they added a consultancy side to their business very early on
  • Inbound Marketing: what it is and why it’s so important for businesses
  • Creating content that answers questions and solves problems
  • Strategies for content distribution so that people actually see it
  • Why you need to have a detailed content strategy before you ever put the metaphorical pen to paper
  • How to improve your SEO by running a good business (and why you need to be realistic about the results you’re going to get)
  • Writing the content that attracts the kind of people you want to come work for you
  • The importance of balancing long-term marketing with short-term results as a startup
  • Why video is big now and only going to get more massive going forward

Ways to contact Aaron:


Jan 24, 2018

Ordinary to Extraordinary is something Erik Seversen lives by, and he’s been pretty successful at it. Erik studied Anthropology (often voted the least-likely-to-succeed major), and used anthropology in business, helping a company grow from $7M to over $100,000,000 in ten years as VP of International Business Development. He also taught English as a Second Language for 10 years in Japan, France, Thailand, and universities within the USA. Erik uses entrepreneurial success formulas and motivational materials in business, but he’s also pioneering their use in the field of education.

Erik is a writer, speaker, adventurer, entrepreneur, and educator who refused to let others tell him what he could and could not do. He continually worked toward his goals even when others said they were unreasonable. Erik’s travels and intersections with people from around the world weren’t just a fun romp around the planet — they were a deep study of people, love, struggle, and ways of thinking that can be used to tackle problems in school, business, and life. His most current ambitions are sharing the lessons he’s learned through his business and climbing mountains which he says makes everyday challenges seem a lot easier.

What you’ll learn about in this episode:

  • Ordinary to Extraordinary: how Erik lives this out in his life
  • Why the way we approach an interaction with people determines how it is going to play out — positively or negatively
  • The tendency for entrepreneurs to spend too much time preparing and why they’re ready way sooner than they think
  • Asking for help and not being afraid of what other people think
  • Why things will change in your favor when you step back and take a deep breath
  • Erik’s upcoming book that shares lessons from his life and structures them around the pillars from Emily Esfahani Smith’s book “The Power of Meaning”
  • Ways to imbue your life with more purpose and meaning
  • Recalibrating yourself by occasionally breaking your routines
  • Leading by absolute example (or leading by action, not command)
  • Staying focused and doing what needs to be done to work on your goal
  • Perfectly balancing family, work, and self (and why you cannot neglect the self part of that triangle)
  • Staying focused on what truly matters

Ways to contact Erik:

Jan 17, 2018

John Mitchell’s 12 Minute a Day Think It Be It technique is recognized today as the top practical application in the world of the legendary book “Think and Grow Rich.” Applying this book to his own life caused his annual income to go up from the low six figures to over $5 million a year. This technique also allowed him to meet the love of his life in his fifties.

John’s technique doubles your control of yourself, triples your personal growth and focus every day on what moves the needle in your career. The science behind the technique was profiled in a TIME Magazine cover story.

Today, John teaches his 12 Minute a Day technique at the University of Texas in Austin as a faculty member of the McCombs School of Business, one of the top-rated business schools in the country.

What you’ll learn about in this episode:

  • John’s story of achieving his two major life goals: achieving the financial freedom that would allow him to not have to work and finding the woman of his dream (and how he achieved both of these after the age of 50)
  • The fundamental changes that happened to John after applying Napoleon Hill’s “Think and Grow Rich” into his life and business using the 12 minutes a day methodology he developed and tweaked over time using the lessons from Hill’s book
  • Freedom: being able to get up every day and do what you want
  • Why hard work isn’t enough to achieve success
  • The built in human operating system that causes us to react with fear to everything (and how to get rid of this OS)
  • Building good habits through repetition
  • Defining exactly who you want to be, what you want to achieve, and how you are going to achieve it
  • Why you can’t do what everyone else does and expect to have an exceptional life
  • Why most people consider success a preference, not a necessity
  • How John’s method differs from meditation
  • The importance of being self-aware

Ways to contact John:

Jan 10, 2018

Steve Utech is the CEO and Founder of Illumyx. Steve is compelled to find meaning in all that he does, cherishing all the highs and lows that life brings. He works to embrace the duality of life, exploring the depth and nuance of the human experience. His background in both the hard sciences and the art of family dynamics inspired him to combine data and compassion as he entered the field of leadership, team and culture development in 2008. An entrepreneur at heart who can’t help but create, he has been spending the past 5 years developing illumyx, finally giving companies a way to objectively measure and improve their workplace culture.

What you’ll learn about in this episode:

  • Illumyx: a unique culture analytics tool that allows users to instantly see the strengths of their organization and highlights the challenges that should be addressed
  • Taking negative feedback and using it become better
  • Culture: how you get things done within the walls of your organization
  • Why companies struggle with creating a vision that people can get excited about and communicating it to the team
  • Consistently keeping all members of the team accountable
  • The key traits of a really strong culture
  • How to start/stop/continue feedback show people what they need to focus on to meet the expectations of everyone in the company
  • What it means if you’re struggling to get feedback from your team and what you need to change
  • How Illumyx helps increase employee engagement
  • Avoiding culture clash when entering into a merger
  • How promising things you can’t commit to can be deadly in a merger or acquisition
  • Avoiding making the wrong hire by truly showing your culture — warts and all
  • Bridging the gap between millennials and boomers and the role clear communication plays in that
  • Paying attention to your fear and not falling into the trap of making bad decisions because of it

Ways to contact Stephen: