Absolute Advantage Podcast

The Absolute Advantage is about learning from some of the world’s most successful entrepreneurs, leaders, and achievers at the top of their game. When chasing your dreams, a lot of times there isn’t a need to reinvent the wheel. Instead, shorten your path to success by learning from the stories, strategies and concepts shared by our guests. Then shorten it even further by learning about amazing resources (books, webinars, tools, software, events, coaching, etc.) that should be on your radar. You are not alone in the challenges you face! It's my mission to help you walk away with at least one idea you can apply each episode and to offer content that inspires, encourages and helps you grow and progress QUICKLY both professionally and personally.
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Absolute Advantage Podcast



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Now displaying: September, 2017
Sep 27, 2017

Jon Dwoskin is an executive advisor, business coach, and motivational speaker who’s been called the business whisperer for his skilled and compassionate insights into what can keep a corporate culture from thriving. At age 23, he created one of the first internet marketing companies in America, then went on to great success at several national commercial real estate firms.

Jon has built, trained, expanded and restructured both sales teams and corporate structures, but after 20 years in a C-suite, knew it was time to make a business out of being himself. The Jon Dwoskin Experience teaches the secrets, hard work and discipline required to Think Big. Very Big! A prolific business blogger, Jon is the author of The Think Big Movement, a business fable about getting unstuck and transforming a business.

A 15-year cancer survivor, he lives with his wife and two children in Michigan, where he is active in community organizations. Jon has been included in the prestigious Crains Detroit Business 40 Under 40 list and named Alumnus of the Year by Eastern Michigan University, where he double majored in economics and journalism.

What you’ll learn about in this episode:

  • Jon’s career path and why he decided to leave the C-suite to become an entrepreneur
  • Advice Jon has for people contemplating a similar switch
  • Why you need to write your vision in a journal every single day
  • Keeping your ego in check as a leader
  • Focusing on leadership skills, influence, and communication
  • Why the biggest challenge for companies is that they have the wrong people in the wrong jobs and what they need to do about it
  • Never settling on the wrong hire
  • How to know when you’re stuck as a leader and what you can do about it
  • Thinking big: doing small things on a daily basis that compound to something bigger
  • Managing and leading from your heart, not your head

Ways to contact Jon:

Sep 20, 2017

Jeff Koser is the spirited founder and CEO of Selling to Zebras (STZ). STZ is the software company that helps organizations profitably increase revenue. The Selling to Zebras™ software platform helps start each sales engagement in a better place.

STZ launched the newest version of the Selling to Zebras™ software platform last September. The Selling to Zebras™ software provides insights that help identify Zebras, Power (the person who can buy even without a budget) and the Power-level critical business issues which, when solved, create measurable value. Eliminate the waste associated with chasing deals that will not close 85% of the time. Pursue Zebras and close 90% of the business you pursue faster, more easily and more profitably. As an important by-product, the Selling to Zebras™ software ends the busy work associated with entering CRM and forecast data. The Selling to Zebras™ software is a real-time up-to-date CRM or can be integrated with your present CRM, eliminating the need to do separate updates in preparation for a forecast or sales business review.

What you’ll learn about in this episode:

  • Jeff’s extensive background that features time growing the Baan business in the US
  • The seven attributes that make up every deal
  • Zebras: the perfect fit for your business (or the animal you want to hunt)
  • Why sellers hate CRMs and why Selling to Zebras (STZ) is a better solution
  • Knowing when it’s time to pivot away when something isn’t working
  • Just putting a product out there so you can get feedback and improve
  • Why what you say “no” to is more important than what you say “yes” to
  • The most important thing you can do: hiring the right people
  • Getting into the right frame of mind before starting your work
  • Focusing on the “needle-moving” activities
  • Getting crystal clear on your “why”
  • Jeff’s weekly one-on-one meetings with his team
  • How to manage virtual employees
  • Why you should never be afraid to hire people smarter than you

Ways to contact Jeff:


Sep 13, 2017

Eddie Yoon is the founder of EDDIEWOULDGROW, a think tank and advisory firm on growth strategy. Prior to that he was a partner at The Cambridge Group where he worked for 18 years, a strategy consulting firm founded in 1975 that specializes in helping CEOs and senior leadership teams within Fortune 1000 corporations drive growth by understanding how to unlock new sources of consumer demand. In the last 5 years, he has helped double numerous businesses-cable media company, food brand, beverage company, pet food brand, consumer robotics, standby generators-from several hundred million to close to a billion dollars.

Eddie is the author of the acclaimed book, “Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth” (Harvard Business School Press, 2016). Eddie has been a keynote speaker in the U.S., Africa, Australia, Denmark, the UK, and Japan.

What you’ll learn about in this episode:

  • Eddie’s journey as a consultant
  • How competitive strategies “split the pie” and why they need to “make more pie”
  • Why you should create your own category to do business in
  • Asking crazy questions to figure out how to grow the business in your category
  • Talk less; listen more: why this needs to be how brands operate going forward
  • Why categories are now the star and brands are not
  • The psychology of a superconsumer
  • What makes services even more suited to superconsumers than products (which also have many superconsumers)
  • Using data and doubling down on the things that are growing your business
  • Why you need to engage with the people who are talking about you on social media

Ways to contact Eddie:

Sep 7, 2017

Determination and resilience have served Maureen in her many accomplishments. As a member of the US Cycling Team, she won a National Championship, set a national record, earned a silver and 2 bronze medals at National Championships, competed in 3 World Championships and won a silver medal at the 1990 World Championships.

Maureen’s cycling career came to an abrupt halt at the sudden onset of Multiple Sclerosis. She turned her determination and focus to a new journey, exploring ways to integrate her Mind, Body, and Spirit in order to create optimal health and peace of mind. This inquiry led her to gain knowledge and understanding from a variety of fields, including mind-body sciences, behavioral sciences, faith based traditions, psychology, meditation, life coaching, and systems theory. The application of her learnings led her to a deeper understanding that THRIVING originates from the specific choices we make when facing uncertain and challenging times.

After completion of a Master’s Degree in Integrated Wellness, Maureen established her private practice and return to her much-loved sport of cycling.

Maureen is a well-respected speaker, counselor, educator, and consultant. She currently delivers motivational presentations around the country, leads workshops, teaches classes, designs wellness programs and consults with organizations who wish to empower both their workforce and clients.

What you’ll learn about in this episode:

  • Overcoming tremendous obstacles to achieve great success
  • How to succeed even when the odds are against you
  • Pushing yourself to reach the highest levels
  • Becoming a world-class cyclist through grit and determination
  • Manifesting your success through willpower
  • Avoiding a fixed mindset by developing adaptability
  • Developing competency as a means of thriving under pressure
  • Thriving under pressure instead of being a victim of it
  • The realities of working as a cohesive team at a very high level

Ways to contact Maureen:

Sep 5, 2017

Linda Raynier CPA, CA, a Career Strategist, Speaker, and Intuitive Purpose Coach who helps experienced professionals to enhance their personal brand so they can pursue careers that they’ll truly enjoy. Formerly a top-performing headhunter in Toronto, Linda has worked with thousands of corporate professionals and has learned what it takes to find and develop a truly fulfilling career. She is establishing herself as a thought leader in the career and professional development space and has a rapidly growing YouTube channel where hundreds of new subscribers are joining on a daily basis to learn her insights on anything career-related, from interview and resume tips to personal branding and confidence-building strategies. Her clients have successfully landed exciting career opportunities within a short time of working with Linda, by executing her unique strategies.

What you’ll learn about in this episode:

  • Finding your passion and having the courage to pursue it
  • Getting interviews and then successfully obtaining offers
  • Tips and techniques for helping people to build their brand
  • How to sell yourself in a job search and convince others to hire you
  • Avoiding ending up stuck in jobs you don’t like
  • Listening to your heart and following through on what it wants
  • Managing transitions that might be very scary
  • Enjoying everything that you do while doing what matters
  • Conditioning yourself to feel confident and brave in any situation

Ways to contact Linda: