After spending 15 years working in a traditional marketing agency designing and developing websites, George B. Thomas stumbled into Inbound Marketing & HubSpot in 2012. After helping run the Wild Boy agency in Massillon Ohio for 2 years, George had the joy of accepting a phone call from Marcus Sheridan asking him to join The Sales Lion team. After he picked the phone up off the floor and stuttered his way through an acceptance, he joined the team and @GeorgeBThomas was born.
As an inbound marketer and brand strategist, George’s daily contributions include inbound strategy and design, HubSpot intensive training, speaking at conferences, content marketing, and social media marketing as well as business management and development.
What can you learn about inbound marketing from a former youth pastor and bouncer in a pub? George B. Thomas definitely took a different path as he entered the field of inbound marketing and developing high-quality video content. After he learned to be proud of his nerdy tendencies, he expertly applied them to become a “nerd who needs to educate” in the areas of content, inbound, and social marketing.
George Thomas strongly believes in the potential of HubSpot and has done tutorials about HubSpot’s CRM. From his work in the industry, he has witnessed the ways that HubSpot certifications enhance abilities in marketing and sales and the value that video adds for inbound marketing.
In this episode, George Thomas talks about how video bridges sales and marketing with digital customers. Whether we want to reach current customers, prospective customers, or our own employees for professional development, making well-designed videos allows them “to see us, hear us, know us.”
There are various ways that you can enhance your business by incorporating video. For example, George Thomas gives you reasons that you should have a video signature on your email so those you communicate with can know about you, what you do, and learn “something fun” about you. A strong video presence is important because 70 percent of a buyer’s journey may be finished by the time they reach you.
This is certainly a conversation you will want to hear! I hope you enjoy the full episode now.
I appreciate you listening to us discuss the ever-increasing importance of video-based content on the web.