Rick Cesari is a branding guru who has worked with Fortune 500 and other major companies such as Clorox, Microsoft, GoPro and The George Foreman Grill to build billion dollar brands through direct response advertising and video marketing. He’s also a celebrated speaker, consultant, and bestselling author. Rick’s upcoming book, “Building Billion Dollar Brands”, was written to put big-brand knowledge into the hands of small business owners, entrepreneurs, inventors, and other independent sellers.
Rick’s original plan was to attend dental school, but his career path changed when he took a real estate seminar and his first sale made him $12,000. He transitioned into working with the seminar business and discovered both his innate marketing skills, and the marketing power of direct response videos.
Rick leaned into his newfound talents and used direct response TV marketing to promote the Juiceman® Juice Extractor and the Sonicare® toothbrush. He went on to help redesign and remarket a taco maker device into the George Foreman Grill, and the rest is history. Now he works to teach others the marketing skills and strategies he originally pioneered.
From the Sonicare® toothbrush to The George Foreman Grill, from OxiClean to GoPro cameras, every huge invention got to where it is today through the power of marketing. But how do you take the great idea you had in your garage one day and turn it into a billion dollar brand? That’s easy; the answer is Rick Cesari.
Rick is the marketing guru behind the aforementioned products and many more. Rick was one of the first people to identify the overwhelming potential of direct response advertising, and it was his vision that turned those brands into the easily recognized brand names they are today.
In this episode of Absolute Advantage, Rick shares wisdom from his upcoming book, Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure Of Brand Response From Both Sides Of The Marketing Fence. He also discusses how direct response marketing works, what benefits it offers, and what five steps are necessary to turn your marketing into an explosive force.
By understanding what turns potential customers into loyal fans, by knowing how to outsource your marketing efforts to the right partners, and by turning your marketing efforts into a call to action, you can build your own billion dollar brand. Listen to the episode and let wisdom from Rick Cesari’s proven record of success work for you!
Dan Sachs has an amazing and storied background in the restaurant industry, and now he works to bring the knowledge and wisdom he has gained over the course of his career to business professionals and entrepreneurs.
Dan is the President of Meerkat Restaurant Advisory, and serves as an instructor at the School of Hospitality Leadership as well as being named entrepreneur-in-residence with the Coleman Entrepreneurship Center at DePaul University. Dan owned and operated wine-focused restaurant brand BIN 36 from 1999 to 2015, and he is the co-author of the new book The Million Dollar Greeting, where he shares five key steps entrepreneurs can take to create a world-class culture in any business or industry.
As a professional consultant, Dan believes that any organization can benefit from a strong culture to improve profitability and develop workplace satisfaction throughout their team, regardless of the size of the business. This goal–to help businesses grow stronger and more successful–is what drives Dan in his work today.
You know the buzzwords: “values and culture,” “customer-focused”, “effective leadership”… but have you looked past the lingo to consider what those things truly mean in a real-world environment? I’d like to introduce you to Dan Sachs, a true expert in translating those oft-repeated corporate buzzwords into real action with powerful, lasting results.
Dan has a long history as a restaurateur and as an instructor of hospitality, so he truly understands how a company’s values, policies, and philosophy combine to form the unique DNA of the business. Dan has identified and studied the key ingredients required to become the kind of leader who inspires and motivates a team to success.
In this episode, Dan explains three different types of hospitality leaders–evangelists, transformers and pragmatists–and cites examples from his book of business leaders who exemplify those types. Dan explains how the types differ and showcase how leaders of each type achieve phenomenal results in their area of expertise regardless of the scale, size, and industry of their businesses.
Your company culture is one of the most powerful tools you have at your disposal to generate the energy and enthusiasm needed to power your organization’s journey to success. Listen to the episode and learn from Dan’s stories of leadership and vision!
Justin Kerr describes himself as an “efficiency monster”. He’s also an expert in effective business communication, leadership and management development, and creating a successful workplace environment.
Justin is a fascinating person with an impressively diverse background. He has served as the youngest senior executive at major clothing brands like Gap™, Old Navy™, and Levi’s®. He is the author of fourteen books, including his most recent title How to be Good Great at Your Job. Justin is the host of the Mr. Corpo podcast, has toured across the US in his rock band, and even keeps rooftop bees (no, seriously).
As multifaceted as Justin is, he says his number one passion is workplace efficiency. Today, Justin works to help others improve their time management by learning to write better emails, communicate more effectively, and stop wasting precious minutes that could be better spent elsewhere.
How much do you really accomplish in your day? How much time do you waste writing emails, waiting on people to answer you back, and putting off big projects you know you should be focusing on? Meet Justin Kerr, the self-proclaimed “efficiency monster” who believes that wasted time throughout your day could be put to much more effective use.
Justin has the distinction of being the youngest senior executive ever at some of the country’s top apparel brands. But Justin’s passions and hobbies are diverse and he wanted to find a way to carve out as much time as possible for those interests, so he began streamlining his workday and maximizing his efficiency. And thus, the “efficiency monster” was born.
In this episode, Justin shares helpful strategies and tips you can use to reclaim time and stop working past 5pm. Things as simple as the liberal use of the…
…in your emails can help ensure that your communications cut through the white noise and are seen and replied to quickly. Justin is filled to the brim with these kinds of helpful workday life hacks that will help you glide through your day and out the office door.
We all inadvertently waste time during our workday without even realizing we’re doing it, and that time adds up to lost hours each week. Thankfully, Justin “Efficiency Monster” Kerr is here to help!