Part CEO, part personal development wonk, and part biohacker info geek, Thom King is a self-confessed serial entrepreneur. While his favorite book list contains many success-oriented and personal-development classics, the traditional definition of achieving success (e.g. make a lot of money) is not what inspires or motivates King. He follows more of a ‘you aren’t doing well unless you’re also doing some good’ line of thinking. King’s company has been built around the simple principle of ‘do the right thing.’ In 1999, Thom’s personal passion for food and his concern over the explosion of metabolic disease led him to found Steviva Brands, now known as Icon Foods, with a mission to help food manufacturers replace unhealthy sugars in their products with natural options. With 20 years of R&D work, Thom has helped hundreds of manufacturers improve the quality of their products. In recent years, his passion for food and optimal health have intersected with his embrace of a ketogenic (low carb, high fat) diet.
Thom King is the founder of Icon Foods and the author of “Guy Gone Keto: How to Lose Weight, Feel Great, and Achieve Lifelong Fitness.” As you can imagine, health and fitness are at the core of everything Thom has built. But he did not develop a health-conscious mentality until much later in his life. He started to question the effects of sugar on our bodies, then sought out a viable alternative with zero calories and no negative effects. It was a pivotal moment that paved the way for Steviva and eventually Icon Foods, enabling Thom to make an impact on manufacturers, consumers, friends, and family to this day.
Thom joins us in the latest episode of the Absolute Advantage to share his journey and bring us full circle with the concepts of health and energy. They are intertwined, and our health has a significant impact on how we show up in the world. Diet and exercise are directly tied to our ability to operate as effective leaders, and they can shape our organizations as a whole. To learn more about the relationship between health, energy, and leadership, listen to the latest episode of the Absolute Advantage.
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