Absolute Advantage Podcast

The Absolute Advantage is about learning from some of the world’s most successful entrepreneurs, leaders, and achievers at the top of their game. When chasing your dreams, a lot of times there isn’t a need to reinvent the wheel. Instead, shorten your path to success by learning from the stories, strategies and concepts shared by our guests. Then shorten it even further by learning about amazing resources (books, webinars, tools, software, events, coaching, etc.) that should be on your radar. You are not alone in the challenges you face! It's my mission to help you walk away with at least one idea you can apply each episode and to offer content that inspires, encourages and helps you grow and progress QUICKLY both professionally and personally.
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Jun 20, 2017

Peter Winick is the Founder and CEO of Thought Leadership Leverage, a company that helps thought leaders turn foundational ideas into thriving businesses. He is an entrepreneurial-minded director who leverages the power of internal and external relationships, accelerating the growth of aspiring thought leaders and exponentially increasing the value of their intellectual property.

For over twenty years, Peter has worked with thought leaders to monetize their content by developing products and solutions applicable to large enterprises. Further, his accomplishments with start-ups, turnarounds, and M&A (in the b2b services sector) have equipped him with the ability to drive results using practical strategy, focused execution, and a disciplined method of cost control.

As an information junkie and avid reader of business books, he is capable of taking great content and creating a platform to best support it through a combination of art, science, logic, focus, passion, and creativity. Peter knows that visionaries, whether speakers, authors, corporate leaders, or just really smart people, need help with moving beyond one-book-one-gig. He’s here to bring you solutions.

What you’ll learn about in this episode:

  • What thought leadership is and how to apply your business savvy to leverage it
  • How to stand out in the sea of information available today
  • The most productive way to think about your conversation and what you add to it
  • What elements of thought leadership are the most overlooked and how to use them
  • Why the content you create and the modality you use to get it out matters
  • Where to focus your time and avoid wasting your most precious resource
  • How to find your focus and take advantage of the “age of the long tail”
  • What you need to do to build your content to suit your audience
  • Why becoming a thought leader is so easy today and how to avoid the common pitfalls

Ways to contact Peter:

Jun 13, 2017

Rochelle Lisner’s mission is and has always been to energize, inspire, and educate business owners to achieve productivity, profit, and peace. Since 2007, she has worked with family-owned businesses and entrepreneurs resolve their sales, internal communications, and business growth headaches.

Rochelle brings an interactive and practical approach to sales and scaling key talent, borne out of dealing with diverse industries, crisis management, multicultural clients, and demanding customers.

Rochelle’s deep understanding of how to communicate powerfully in a noisy world (both internally and externally) supports business owners and their teams engage in Story Telling, not Boring Telling for the consistent and powerful verbal branding needed for greater focus and profits.

What you’ll learn about in this episode:

  • Every business matters: why Rochelle shifted her focus away from travel and tourism and towards helping business owners
  • Never give up: how this lesson from her mother has guided Rochelle throughout her life
  • How isolation kills success and why you need to regularly evaluate your team so they don’t become complacent
  • Tackling fear inside your business
  • Creating a winning culture by recognizing and appreciating your team
  • Hiring for skills — not positions
  • The impact of a bad onboarding system
  • Why you need to look at character when hiring
  • The four things every leader needs to be able to do
  • Surrounding yourself with an amazing team that complements you in areas you’re not strong in

Ways to contact Rochelle:

Jun 13, 2017

Evan Hackel, creator of the concept of Ingaging Leadership and author of “Ingaging Leadership,” is a successful businessman who has started more than 10 companies. During his tenure at CCA Global Partners, he ran a $5 billion division. One of his signature achievements was turning around a bankrupt business in four years, more than doubling system-wide sales to exceed $2 billion. As CEO of Tortal Training, a Charlotte, North Carolina-based firm that specializes in developing and implementing interactive training solutions for companies in all sectors, Evan is a leader in the training field. He is also Founder and Principal of Ingage Consulting, a consulting firm headquartered in Woburn, Massachusetts. He is recognized as a thought leader, speaker, and author on leadership.

What you’ll learn about in this episode:

  • Two life experiences that had a profound impact on how Evan leads and manages
  • How to live your company’s identity and purpose beyond the ‘plaque’
  • Creating a culture of training within your company
  • How a higher level of engagement leads to explosive growth
  • Evan’s book, “Ingaging Leadership,” and how it helps companies to become more successful
  • Practical ways to master the art of engagement
  • The benefits of having a hierarchical management style
  • The importance of treating people with high degrees of respect and responsibility
  • How focusing on the good things that are happening around you can shift your mindset
  • Using specific praise as a powerful management tool
  • Creating a shared, common vision amongst everyone in the company

Ways to contact Evan:

Jun 8, 2017

Corey Jahnke is the Chief Imagineer at Mind*Star Academy, a Best-Selling Author, Speaker, Coach, Community Pharmacist, Lifelong Learner, and Enthusiastic Dog Lover.

Corey has devoted his life to helping people reengineer their confidence levels so that they can explode their businesses, expand their influence, and live the kind of magical life that he gets to live on a daily basis.

What you’ll learn about in this episode:

  • Why it’s vital to understand your own value, especially when you’re in a leadership role
  • The key to getting your employees to work hard for you
  • As a leader, why you shouldn’t be afraid of sharing your weaknesses
  • What to do if you’re struggling to see your value
  • Surrounding yourself with people who lift you up and make you feel like the best version of yourself
  • Keeping a sense of humor and maintaining your perspective
  • What your #1 job is as a leader
  • The importance of caring about your employees and their lives
  • Why a leader needs to focus on managing the emotions of their team
  • Corey’s free 12-week group coaching program for leadership & personal development

Ways to contact Corey:

Jun 1, 2017

David is the Founder and President of Website Properties. After graduating from UBC with a Bachelor of Commerce and Major in Marketing, he traveled extensively through parts of Southeast Asia, the South Pacific, and Central America. It was during his travels that he made various contacts and connections that would lead him to start his first entrepreneurial venture. He created a business importing hammocks and selling a wide variety of styles via mail order, trade shows and wholesale. Soon thereafter he expanded operations establishing an online presence that eventually became and would later be sold to the billion dollar company, Over the next six years, David personally developed, bought and sold,, and over 60 website businesses in multiple niches and of various business models.

During this same time period, the e-commerce market was growing rapidly and while there were many business brokers assisting with brick and mortar businesses, there were none that specialized in the sale of internet businesses. Identifying the need for a business broker with e-commerce industry knowledge and experience selling online businesses, he started down the path of his next entrepreneurial venture. David established Website Properties as the first online business brokerage specializing in selling established and profitable Internet-based businesses. From 2002 – present, he continues to enjoy and draws great satisfaction from bringing buyers and sellers together to complete a transaction that is a win, win for both parties.

With his industry knowledge, years of experience, and successes, David Fairley is considered an expert in online business marketing, appraisal, and sale. He is often retained as a consultant for companies seeking to maximize their exit strategy or by companies looking for strategic website opportunities to grow their business through acquisitions. He has been invited as a panel member and speaker at various domain name industry conferences, cited in DN Journal for a number of high profile domain name sales and interviewed by Domainsherpa, The New York Times, and local radio shows for his expertise in the sale of online web based businesses.

What you’ll learn about in this episode:

  • Internet businesses: why they’re so attractive to buyers and why the market is really robust right now
  • How to value an online business
  • Choosing the right business to purchase
  • What to do when you want to sell your business
  • The relationship between brand and higher valuation
  • Should you worry about your brand being tied too close to you (the individual)?
  • Giving your team the ability to use their talents and rewarding them accordingly
  • Things to consider before making the change towards running your company virtually

Ways to contact David:

May 30, 2017

Heather Picken is The Entrepreneur Catalyst and renowned success and business coach, Bestselling author with her third book, "Woman On Fire Entrepreneur: How to Own your Power Profit from your Passion and create Prosperity." She leads teams and entrepreneurs worldwide on how to create a global impact through her brand, La Dolce Vita: The Formula For Fabulous Living™, which teaches the science, psychology, and philosophy of living the sweet life.

Heather combines the latest technology from neuroscience to online marketing in helping her clients create massive visibility with their product, service, and mission. She has appeared on many TV & Radio stations including ABC, FOX, and Hay House Radio.

Heather also hosts a national show called La Dolce Vita: The Formula For Fabulous Living™, where she interviews entrepreneurs and leaders across the world in demonstrating that there is a unique formula for life and business mastery, and each person on this planet has the ability to unleash their own creative genius. Heather says with this formula you can create your fabulous vision, mission, and purpose and live an inspired life.

What you’ll learn about in this episode:

  • The relationship between getting clear on your purpose and achieving success
  • Creating strategies for balancing your emotions and not getting bogged down with the negative
  • Focusing on up to (and no more than) four vital priorities a day
  • How to start and end your day
  • Delegating away tasks you shouldn’t be doing
  • Measuring your money metrics
  • Why you need a coach/mentor to help you excel in the areas you want to excel at
  • How to negate the imposter syndrome by embracing who you are as a person
  • Understanding what your highest values are
  • The danger of setting “fantasy goals”

Ways to contact Heather:

May 25, 2017

With 30 years of leadership experience, Guy Neal serves as President of PBS Engineering and Environmental, recognized as a Top 500 Engineering Firm by Engineering News-Record. Guy’s engagement with the firm began 24 years ago as one of PBS first civil engineers. His unique background blends engineering with environmental science, assisting clients with the challenges of meeting regulatory standards as they expand. He later became Principal of PBS Engineering Division, overseeing environmental, geotechnical, and civil engineering services.

As President, Guy’s leadership has played an important role in assuring the growth of PBS amidst an economic recovery which heavily impacted the engineering design industry. Now in its 35th year, the firm has emerged as one of the Northwest’s premier engineering and environmental practices, with a well-diversified client base and expanding geography. Guy leads the firm’s efforts to reinvest in the local community through sustainable practices, environmental volunteerism, and participation in STEM education programs that support a new generation of engineers.

What you’ll learn about in this episode:

  • Guy’s focus on giving back and ushering in the next generation of engineers
  • The importance of diversifying your client base
  • The benefits of a culture where your team always asks “why?”
  • PBS’ formal feedback process every employee goes through
  • Quality: why this must be top of mind for engineers entering into a leadership role
  • Filling your team with quality people
  • How “A Players” inside PBS define themselves
  • Strategies PBS uses to retain their talent
  • The challenges of keeping up with new technology (like PBS’ recent use of drones)
  • Why you need to spend more time with your team

Ways to contact Guy:

May 23, 2017

Kathleen Trotter is the author of “Finding Your Fit.” Kathleen has been a personal trainer, Pilates specialist, and fitness writer for over fifteen years. Kathleen writes for publications including the Globe and Mail and Huffington Post, makes regular TV and media appearances, is the featured trainer in the Globe and Mails Fitness Basics video series, and blogs for Flaman Fitness. Kathleen holds a Master of Exercise Sciences from the University of Toronto and a nutrition diploma from the Canadian School of Natural Nutrition.

What you’ll learn about in this episode:

  • Just making one change: the secret towards starting your path to fitness
  • The relationship between working out and improved mood
  • Combatting the overwhelmed feeling when beginning fitness
  • Setting the right health goals for setting yourself up for success
  • The three Cs: convenience, consistency, and clarity
  • Moving towards exercise bliss
  • Figuring out your exercise why
  • Why mindfulness + preparation = success
  • Sleep: why it really is so crucial and why you can’t afford to be sleep deprived
  • Analyzing the things that you’re certain of because certainty is the opposite of growth
  • Putting yourself in other people’s shoes
  • Kathleen’s book: “Finding Your Fit”

Ways to contact Kathleen:

Kathleen's articles:

May 18, 2017

Lolly Daskal is one of the most sought-after executive leadership coaches in the world. Her extensive cross-cultural expertise spans 14 countries, six languages, and hundreds of companies.

As founder and CEO of Lead From Within, her proprietary leadership program is engineered to be a catalyst for leaders who want to enhance performance and make a meaningful difference in their companies, their lives, and the world. Based on a mix of modern philosophy, science, and nearly thirty years coaching top executives, Lolly’s perspective on leadership continues to break new ground and produce exceptional results.

Of her many awards and accolades, Lolly was designated a Top-50 Leadership and Management Experts by Inc 100 Great Leadership Speakers for Your Next Conference and Speakers at your next event by Inc. magazine. Her writing has appeared in HBR,, Fast Company (Ask The Expert), Huffington Post, and Psychology Today, and others.

Lolly’s proprietary insights are the subject of her new book, “The Leadership Gap: What Gets Between You and Your Greatness.”

What you’ll learn about in this episode:

  • Lolly’s journey that led her to become a leadership guru
  • The difference between someone who fixes problems and someone who navigates through them
  • Lolly’s upcoming book: “The Leadership Gap: What Gets Between You and Your Greatness”
  • The traits/archetypes we need to get to the next level and the gaps that are keeping us from them
  • How to fill those leadership gaps
  • RETHINK: the seven archetypes that are all about rethinking who you are
  • The truth-teller archetype and why its archetype is the deceiver
  • The best ways for leaders to build trust
  • Why the imposter syndrome is real and lives within the rebel archetype
  • The difference between virtue and skills and why the difference will make or break a leader
  • Why every single person has what it takes to be a great leader — and — what it takes to stand in your greatness
  • Tailoring the questions you ask the people you lead need to be tailored to the individual
  • Meditating on the things that went well and not taking them for granted

Ways to contact Lolly:

May 16, 2017

Tara Christopher has been in the health industry for 30 years. She started as a competitive AAU swimmer at the age of 5 swimming five days a week and completed her first swim-a-thon at age 9. She continued swim-a-thons annually to raise money for different nonprofit organizations. At 12 years old was the first 20-mile walk-a-thon. The understanding of the power of her own body to help others and be grateful for health began at a very young age.

Tara began teaching Aerobics and was part of a team that opened a health club at the age of 17. While opening the new health club McDonald’s was trying to incorporate the veggie burger and Tara hosted the McDonald’s commercial to launch the idea of a healthier choice. Always one that was up for the challenge, she did her first sprint triathlon at 21 years old. She was featured on the cover of Triathlon program as the cyclist.

After moving locations to teach weight training and classes she was invited to speak at the corporate office of Anheuser-Busch inspiring a room full of upper management and executives to educate them on exercise and better nutrition. This was the first of many engagements to teach health and wellness.

After she received her degree from Hunter College, she launched a successful career at a highly demanding gym on 57th street in NYC. Her strategy was to develop a roadmap for individuals to reach their goals based on their own health needs. With her rapid growth and success, she launched her own business on 57th street at Lift gym NYC. In the process of launching her business, she finished the NYC marathon. Since then, she has completed many endurance events including the Ford Ironman.

Throughout her career she was featured in many national publications, was in an exercise layout in fitness plus, wrote a TV clip for Life Time Live and featured in the episode, was chosen to represent a book Baby to Bikini traveling to many news morning shows. In 2012 she was on Dateline NBC as the coach, After the showing, the clip was featured on TMZ and the O’Reilly factor. With social media and the changing format, Tara was inspired to reach to many people with her message. This lead to her passion for spreading the word Just Keep On Movin!!!

What you’ll learn about in this episode:

  • Tara’s story and how she caught the health and wellness bug at a very young age
  • Health: why it’s just as important for the mind as it is the body
  • Why what you define as success for yourself has to include your health
  • Just Keep On Movin!!!: Tara’s campaign for living a healthier life
  • Shifting your entire psychology around health and wellness
  • The importance of using repeatable systems
  • Hiring people to fill in the gaps of what you don’t know
  • Ways to get out of ruts so that you don’t spend too much time in a low point
  • The massive impact of meditation
  • Why you need to be uncomfortable to grow as a leader

Ways to contact Tara:

May 11, 2017

Eric Miller grew up in Everett, WA. When he was 6 he was diagnosed with a serious case of ecoli-0157, and through that experience became very close with his pediatrician and the process of medicine. From then, Eric became obsessed with the human body and how using science, testing, and insight can cure illnesses. He set his sights on becoming a doctor.

Fast-forward 12 years, Eric went to University of Washington to pursue a career in medicine. He made it through the Pre-Med undergrad curriculum with a degree in Medical Anthropology & Global Health. During that time, he was working for the eye-bank as a tissue harvesting as well as volunteering in a research lab gaining the experience he needed for the next step: Medical School.

However, as much as his brain loved science and systems, it was also equally creative and imaginative. Art has always been a huge part of Eric’s life, so when he picked up a video camera in high school, that unknowingly put the rest of his life’s plans of becoming a doctor in somewhat of an existential crisis. While pursuing his degree, Eric would film snowboarding, music videos, weddings, and short films. What started as a hobby turned into a burning passion. So when Eric graduated college, he made the difficult decision to put Med School on hold for one year, to see where video could take him.

It’s been 6 years since, and he hasn’t looked back. Vidbotz is a culmination of his science and art background — systematizing the production process, much like the scientific method.

What you’ll learn about in this episode:

  • When to take the leap of faith in starting a business like Eric did with Vidbotz
  • Lessons that Eric’s learned in the early stage of his startup like boosting productivity by blocking time on the calendar
  • Being mindful of who you are today vs who you want to be tomorrow
  • A great resource for getting free mentorship from seasoned business veterans
  • Collaboration, communication, systemization, and delegation: how to exploit the power of people and technology to make your business efficient
  • Why video is so essential for both your marketing efforts and internally
  • How Vidbotz strips away the complexity for their customers so they don’t have to worry about the technological challenges of video
  • The importance of regularly checking yourself on being the best you can be
  • Not falling trap to the sunk cost fallacy
  • Networking strategies that the young entrepreneur needs to know

Ways to contact Eric:


May 9, 2017

Rob is President and Co-Founder of imageOne, a Document Lifecycle Management company. Rob’s journey began in ninth grade when he and his current business partner, Joel Pearlman, launched their first business selling blow pop candy out of their school lockers. Rob and his partner realized early on that their passion for delivering an extraordinary customer experience would be key to their success. It is this passion that has become the driving force behind imageOnes success. Rob has completed 14 marathons and is an avid meditator and loves spending time in Northern Michigan with his family and friends.

What you’ll learn about in this episode:

  • Out of the basement to 52 employees: how imageOne was built
  • Defining core values: an absolutely crucial exercise for every business
  • Leadership lessons from Ari Weinzweig that shaped how Rob runs imageOne
  • The importance of putting the right person in the right seat when it comes to hiring
  • The challenges Rob has faced scaling salespeople and how he’s met those challenges
  • “What are you doing that’s uncomfortable?”: why you need to regularly ask your team — and yourself — this question
  • Getting out of the office to get feedback from your team
  • Building out your schedule so that you prioritize tasks that help you achieve your goals
  • The huge positive impact meditation can have on your life
  • What Rob does with imageOne: a Document Lifecycle Management company

Ways to contact Rob:

May 4, 2017

David Covey is the 3rd son of Stephen R. Covey, author of the groundbreaking book, “The 7 Habits of Highly Effective People.” David was the chief operating officer of FranklinCovey. He then left Franklin Covey to start his own company, now called SMCOV. SMCOV works with the best intellectual property content experts on the planet and helps distributes their content globally through licensees. David loves working with impactful IP and setting up distribution systems around the globe.

What you’ll learn about in this episode:

  • Why David co-founded SMCOV with Stephan Mardyks
  • Leading by modeling the behavior you want to see in other leaders and extending trust to others
  • Struggling through the challenges unique to entrepreneurship
  • David and Stephan’s new book “Trap Tales: Outsmarting the 7 Hidden Obstacles to Success”
  • The four characteristics of a trap
  • How viewing your problems and challenges as traps will assist you in getting through them
  • The seven types of traps and how to avoid them
  • Turning a negative trap into a positive result
  • Why you will relate to the protagonist in “Trap Tales”
  • Epiphany Breakthrough: the unconventional approaches given in “Trap Tales” to help you get out of the traps that you fall into
  • Why most people don’t change until they’re forced to (and why you cannot wait that long)

Ways to contact David:

Apr 27, 2017

Mo Gawdat is the Chief Business Officer at Google’s [X], an elite team of engineers that comprise Google’s futuristic dream factory. In the past ten years, he has made happiness his primary topic of research, diving deeply into literature and conversing on the topic with thousands of people in more than a hundred countries. He is also a serial entrepreneur who has co-founded more than twenty businesses. He speaks Arabic, English, and German. In 2014, motivated by the tragic loss of his son Ali, Mo began pouring his findings into his first book, “Solve for Happy.”

Here are some words from Mo on his book:

“This book is my attempt to fulfill the task assigned to me by my happiness idol, my wonderful son, Ali. My hope is that by sharing his message, his peaceful way of living, I may be able to honor his memory and continue his legacy.” – Mo Gawdat

What you’ll learn about in this episode:

  • Mo’s background
  • How his life was impacted by the loss of his son
  • 10 Million Happy: happiness initiative he started after the tragic loss of his son
  • Why we all start out happy, why that changes over time, and what we can do about it
  • The six grand illusions and what they mean about life
  • Why happiness exists inside yourself
  • Your brain’s blind spots
  • Why you need to focus on the present moment and live in the now
  • The ultimate truths of life
  • Mo’s belief that the universe is a product of meticulous design
  • Committing to make the changes that will make your life happier
  • Using technology in a way that aids in your happiness

Ways to contact Mo:

Apr 25, 2017

Kelly Hatfield is co-founder of Enginuity Advantage, Advantage Staffing Group, Enginuity Virtual Recruiter and Impact Real Estate Real Estate Group based in Everett, Washington. She has been in the recruiting and HR field for over 20-years and loves serving others. Kelly and her business partner have built three successful companies with the purpose of helping others succeed and delivering remarkable results. Kelly and her team strategically align themselves as “The Partner of Choice” with clients and strive to be the first place clients call when they are looking for extraordinary service, quality, and reliability. The resulting outcome has been an outstanding referral network that has built and continues to build their companies.

As Co-Founder and Owner of Enginuity Advantage, Advantage Staffing Group and Enginuity Virtual Recruiter, April (together with her amazing partner) has created and developed three successful businesses aimed at matching exceptional talent with the top organizations. With 17 years in the human resources and staffing realm, April has experience, knowledge and a love for people and aims to offer solutions to all who are served. Being a natural problem solver, she prides herself on developing and leading a team of recruiting professionals whose mission is focused on connecting people to opportunity. Through creative and exhaustive methods, the Enginuity Group successfully matches the right talent with the right businesses each and every day.

What you’ll learn about in this episode:

  • Why feedback from your employees is so important
  • Building a culture where your employees feel safe giving feedback
  • Why not getting feedback from your employees will leave a bigger impact than you realize
  • Why you can’t say you will do one thing and do something else
  • Why you must express gratitude and take action when you receive feedback
  • Why you need a planned meeting for employee feedback (and how to prepare for that meeting)
  • How to respond to feedback you don’t see coming

Ways to contact Kelly:

Ways to contact April:

Apr 20, 2017

David Winter is the American Council of Engineering Companies Engineer of the Year. David is CEO of Hart Crowser. He has been with Hart Crowser for nearly 27 years total and steadily worked up through the ranks as a staff engineer, project manager, market leader, officer, and now President and Chief Executive Officer. Through those many years he has organized and led many company initiatives, targeted and overseen expansion into new geographic regions and into new technical disciplines, negotiated and integrated acquisitions, and mentored young staff in business, project management, and client development.

What you’ll learn about in this episode:

  • David’s background
  • Hart Crowser’s culture where team members feel the freedom to try new things
  • Some of the biggest lesson David’s learned in his career from mentors like his cousin, his stepfather, and John Crowser
  • Why you need to get good at writing proposals
  • Why young engineers need to pay attention to those around them early in their career
  • The importance of not being afraid to try something new
  • A story of a time when Hart Crowser lost a lot of money on a project that they bid way too low and how that turned out well in the long run
  • Identifying the team members that you need to keep and creating a career path for them
  • Why expanding through acquisition is a strong strategy
  • What both successful and unsuccessful acquisitions look like and how to make sure your acquisition is one of the successful ones
  • How Hart Crowser has created a culture of stay and community and how they make sure their business isn’t just a job for employees
  • Some of the biggest economic factors that Hart Crowser competes with
  • Some of the biggest challenges that David is facing and will face

Ways to contact David:

Apr 18, 2017

It’s Steven’s job to set and execute GoDaddy’s vision of providing elegant, end-to-end technology solutions for their more than 14.5 million small business customers. He also heads up the Online Bookkeeping and WorkSpace teams.

Steven brings over a decade of experience from Intuit, where he built solutions to help small businesses use the Web to grow and run their stores. He also has small business experience as the founder of a Web company that simplified shopping for insurance. Steven earned an M.B.A. from Stanford and a B.A. in physics from the University of North Carolina.

After hours, Steven serves as President of the Board of the Bay Area Glass Institute, a non-profit glass studio, and enjoys spending time with his wife Allison and their son, Jackson, at many sports and arts events.

What you’ll learn about in this episode:

  • Steven’s background
  • Why you need a sense of urgency so that you solve problems today
  • Why you need to constantly ask yourself what your objective is
  • Why you need metrics to measure success by
  • What you need to think about when considering having someone acquire your company
  • Why you need to start from the customer’s point of view
  • Why you need to bring your whole self to work
  • Why Steven left Posit Science when he decided that he wasn’t the right fit for CEO of that company
  • Why — when you start a firm — it’s not about you
  • Why you need to spend your time in the right way
  • Questions that you need to ask your team members to further their career
  • Why you need to define why people would work for you
  • How to eliminate biases in your hiring process
  • How GoDaddy is tilting the world’s economy towards small business
  • What GoDaddy’s “A Players” look like
  • Why you must stay current with your industry and with yourself

Ways to contact Steven:

Apr 13, 2017

Lee Caraher is the CEO of Double Forte PR & Digital Marketing; an acclaimed communication strategist, she’s known for her practical solutions to big problems. Her company works with some of the top consumer and technology brands in the country. Lees the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials. Her next book, The Boomerang Principle will be published in April 2017.

Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straight talker who doesn’t hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble.

Lee is active in the community and currently serves on three nonprofit boards. A graduate of Carleton College with a degree in Medieval History, which she finds useful every day, Lee lives in the San Francisco Bay Area with her husband, two sons, and a blind cat.

What you’ll learn about in this episode:

  • Lee’s career journey and how she came to found Double Forte
  • Double Forte’s four metrics for business
  • What Lee learned when she decided to hire millennials for the first time and all six of them left
  • Lee’s book “Millennials & Management: The Essential Guide to Making it Work at Work”
  • Why you need a strong personal brand
  • Lee’s new book “The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees”
  • Why you can’t feel like employees that leave your business are dead to you
  • How “alumni” employees can bring back enormous benefits to your business
  • Why leaving is sometimes the most loyal thing an employee can do
  • Finding the words that people of different generations have different definitions for and peeling them back until you find pain points that arise
  • How to communicate to millennials that they’ve dropped the ball
  • The impact of showing your team that they’re appreciated
  • Why your first customers are your employees

Ways to contact Lee:

Apr 11, 2017

Hilary Laney is the President of Evia, Inc (formerly Tri-Digital). She has been at Evia for over 12 years, and she has held the position of president for nearly three years. During her time as President, she has been responsible for the growth of the company from 11 employees to over 35 today, and revenue growth 71%. Hilary has achieved this by anticipating clients needs and expectations for the future and working closely with her team to develop innovative solutions. Most recently, she has overseen the launch of Evia’s first product, a self-managed virtual events platform, as well as the first-ever rebranding of the 23-year-old company.

Hilary knows that every organization has a story to tell to their employees, partners, and customers. In a virtual world, these stories can be told through videos, social posts, blogs, infographics, and on and on. The problem most companies are faced with today, is there are TOO MANY options for releasing content to their audience, so it often feels disconnected. This is where Hilary and her team at Evia have made an impact. They are experts in sharing the stories of their customers, and she embodies the company’s mission: to unify people through access to relevant content.

Hilary has applied her talents to philanthropic efforts as well. She is always keeping her eyes and ears open to the community around her so she can work with them to help achieve their goals rather than simply donating checks. A few of the organizations she is most committed to are: Friends of Youth, St. Jude Children’s Research Hospital, TEDxSeattle, and the Museum of History And Industry (MOHAI), where she is a candidate to join the Board of Trustees.

What you’ll learn about in this episode:

  • Hilary’s background
  • Why you need to surround yourself with people who know what you don’t
  • The lessons of honesty and integrity that Hilary learned from her dad while working with him
  • How Evia took a massive failure at an event and turned it into a great business relationship with Microsoft
  • Why you need to work on your personal development and the development of your team
  • Why Hilary has a one-on-one with every employee in her company twice a year
  • The challenge Hilary faces in finding employees that fit into Evia’s culture
  • What Evia’s culture looks like
  • How Evia retains their “A Players”
  • Why you need to look for the positive in everything

Ways to contact Hilary:

Apr 6, 2017

Larry Ransom is founder and president of The Synergy Network and Brain on Future. He earned his master’s degree in applied behavioral science from Bastyr University. Larry worked for over 10 years with Jim Bergquist, founder, and president of bizFuture’s Consulting Company, coaches to the world-famous Pike Place Fish Market.

Larry has worked with numerous Fortune 500 companies, including Microsoft, Starbucks, Hallmark, and more, providing his expertise as a trainer and coach in building high-performance cultures and teams. His clients also include a number of high-profile individuals such as a Platinum Recording Artist, an Emmy Award Winning Director, and a National Best Selling Author.

Larry’s passion is to empower individuals to take responsibility for their passionate purpose and creativity, so they can produce results beyond what they might normally imagine. Larry believes in the concept of ownership mindset where each team member not only takes ownership for his/her individual role within the team but also takes ownership of the overall success of the organization.

Once team members have been given the tools and strategies to tap into their power and passion, Larry gives them the opportunity to invest and commit themselves as a member of the team and to take a stand for the overall objectives and vision of the organization.

Larry’s focus is to produce results you can measure. Larry’s technology for aligning, engaging and inspiring your team equates to results that you can see.

What you’ll learn about in this episode:

  • Why you need to get really clear on your “why”
  • Why you need to build your business on purpose, vision, and values
  • What Larry learned from his three most influential mentors
  • Why you absolutely need a coach to learn and grow to your highest potential
  • Why you need to look at failure as an opportunity to grow
  • What will happen when you ask your clients “what’s missing?”
  • The five key elements to building a high-performance team
  • Why your business is an expression of who you’re being
  • What Larry does with Brain on Future

Ways to contact Larry:

Apr 4, 2017

Jonathan Martin was born in California but raised in Auburn, Washington. He graduated from the University of Washington with a business degree and started coolblueweb from his basement in 2009. He loves getting to see the impact of his work in the community and enjoys the hard-working, fun-loving culture at the company office. When he isn’t at the office, Jonathan can be found rock climbing or spending time with his wife, two daughters, and son. His favorite Seattle landmark is Alki Beach.

What you’ll learn about in this episode:

  • Why you need to build a team of exactly the right people
  • Why you need to be painfully honest with anyone you communicate with
  • The lessons Jonathan learned about taking care of your employees while an employee himself at Costco
  • Why you need to let go of the people that aren’t right for your business
  • The sales skills Jonathan learned as a real estate agent
  • Why you need to ask yourself “why” a lot
  • Teaching your team to deliver the most value for your customers
  • How to sustain a great company culture when your business grows past your ability to know every employee well
  • coolblueweb’s culture of character, passion, forward thinking, and quality
  • Their morning daily meeting where every employee shares what they’re working on and what they need help with that day
  • What coolblueweb’s “A Players” look like
  • Why having an interview at a restaurant is a great idea and what Jonathan learns during these interviews
  • Why listening to your “A Players” is a must if you want them to stick around
  • Why you need to celebrate your wins with your team
  • Why you need to surround yourself with a peer group
  • Why you should use a stand-up desk

Ways to contact Jonathan:

Mar 30, 2017

Michael Hauge works with people who want to change more lives and make more money, by telling better stories. He is one of Hollywood’s top story experts, script consultants, and authors. He now uses the principles of blockbuster storytelling to help entrepreneurs, consultants, and business leaders with their speeches, articles, and marketing emails. Michael has presented seminars, lectures, and keynotes in person and online to more than 70,000 participants worldwide. According to Will Smith, No one is better than Michael Hauge at finding what is most authentic in every moment of a story.

What you’ll learn about in this episode:

  • Michael’s background working with Hollywood storytellers to tell better stories, and how and why he’s brought that to other industries
  • The critical evaluation of Michael’s script coaching and how he used that feedback to improve his coaching services
  • The three secrets to success in screenwriting Michael learned from his mentor Art Arthur (which can be applied to all forms of writing)
  • Why stories are a great way to an emotional question between you and your audience or you and your clients
  • The six steps of a success story (and how to apply them to your business)
  • The common mistakes business owners make when telling a story
  • Why you will tell a better story and connect with your audience better when you own your fears

Ways to contact Michael:


Mar 28, 2017

Randy is a Principal at The Spur Group and a leader in executive communications and staffing practices. He has over 20 years of experience in the consulting industry.

He has written internal & external communications, developed presentations & speeches and created communication plans for many executives at clients including Microsoft, Cisco, Nokia and Juniper Networks. In addition to the communications experience, he has led large team projects for the clients I just named as well. Excellent training and management of his teams have led to the development of a practice line of placing highly talented, highly skilled people in fast-paced environments with great results.

The Spur Group has been recognized for its culture and investment in people in magazines such as Seattle Business Magazine for the last three years.

What you’ll learn about in this episode:

  • Always looking for the beauty in the people you work with, for, and around
  • The lessons of respect Randy learned from his father
  • Why you need to get really clear on your “what” and your “why”
  • How The Spur Group overcame their struggles with scaling
  • What Randy and his team looks for in candidates during the interview process
  • What The Spur Group’s culture looks like
  • Why you need to give candidates a well-rounded view of your business throughout the interview process
  • The week-long paid training program The Spur Group has candidates go through before deciding whether to hire them as employees or not
  • Mentors, Career Managers, and Engagement Managers: the three people each employee is assigned to help aid them in their career at The Spur Group
  • Why you should offer your “A-Players” the opportunity to lead
  • How to prepare for key employees leaving
  • Why you should force employees to answer their own questions
  • Why you need to really focus on getting every engagement right from the beginning
  • The importance of being open and inclusive

Ways to contact Randy:

Mar 23, 2017

Valerie McMurray, President/CEO of NorthStar Consulting Group, has 25 plus years of human capital management experience with leadership roles in human resources, organizational and leadership development, coaching, and training. She has held strategic HR positions in the financial industries, professional services, manufacturing, and distribution. Valerie has an extensive background in the development of innovative human capital management programs and leading cultural change emphasizing collaboration and effective employee engagement initiatives. As President/CEO of NorthStar Consulting Group, Valerie works with individuals and organizations to expand capability and capacity with innovative human capital management initiatives building on the strengths of clients to move toward their greatest potential. As a board certified executive coach she works with profit and nonprofit leaders and managers to coach them in leadership, professional development, and career transformation.

What you’ll learn about in this episode:

  • Valerie’s journey
  • The WISE (Women’s Inventory of Success Empowerment) Profile tool and how it can be used by both male and female leaders
  • The lessons of self-awareness Valerie learned from her mentor early in her career
  • Why you can never stop working on your own personal development
  • Why underestimating your own limitations is so crucial
  • Valerie’s daily reflection and planning strategy that keeps her focused on her priorities
  • Why you should think about “how you can be a better…”
  • Why you need to be aware of your own emotions and the emotions of those around you
  • Developing processes to mitigate unconscious biases in the hiring process
  • Why you can’t afford to hire people that are just like you
  • Structuring your interview process so that you come away with the information that you actually need
  • Why you need to understand the individual motivations of every member of your team
  • Why you need to set up an onboarding process and longer success path (30 days to a year, depending on resources) to make sure new hires achieve success
  • Why you should always seek out as much feedback as you can

Ways to contact Valerie:

Mar 21, 2017

Ryan Neal is a seasoned investor, director, and advisor with more than ten years of experience in collaborating with the owners and managers of private companies to increase their value. Ryan is the President and co-founder of Blueprint Consulting Services, LLC. He also is an active member of the Seattle chapter of Entrepreneurs Organization.

Blueprint Consulting Services is Washington State’s fastest-growing private company for 2015 and 2016 by Puget Sound Business Journal. They’ve also won Best Company to Work For by Puget Sound Business Journal and Seattle Business Magazine.

What you’ll learn about in this episode:

  • Ryan’s background
  • How Blueprint Consulting Services bridges the gap between strategic analysis and solution delivery
  • The challenges they’ve faced growing from 0 to 600 employees in just four years
  • Why you need to be uncomfortable to keep growing
  • How and why Ryan vets applicants so that their team is full of people who take challenges that would intimidate most people and figure out how to better their company through the solutions to those challenges
  • Why Blueprint treats all their employees like entrepreneurs and gives them the freedom to spend their time wherever they want
  • Why Blueprint celebrates when then their employees leave (and what they do when an employee leaves for a reason that is Blueprint’s fault)
  • Why you have to have crashed and burned to learn the lessons you need for success as an entrepreneur
  • Why you should never stunt an individual’s growth because you “need” them to service your business in a certain way
  • Why you need to reevaluate your processes and be self-reflective as an entrepreneur
  • Aligning your priorities so that what you focus on is aligned with who you need to be
  • What Ryan’s learned from his mentor John Connors
  • Why you need to have the humility to not be an expert

Ways to contact Ryan:

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