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Absolute Advantage Podcast

The Absolute Advantage is about learning from some of the world’s most successful entrepreneurs, leaders, and achievers at the top of their game. When chasing your dreams, a lot of times there isn’t a need to reinvent the wheel. Instead, shorten your path to success by learning from the stories, strategies and concepts shared by our guests. Then shorten it even further by learning about amazing resources (books, webinars, tools, software, events, coaching, etc.) that should be on your radar. You are not alone in the challenges you face! It's my mission to help you walk away with at least one idea you can apply each episode and to offer content that inspires, encourages and helps you grow and progress QUICKLY both professionally and personally.
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Jul 11, 2017

Robert (Bob) Glazer is the founder and Managing Director of Acceleration Partners and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies. In demand by top brands and investment firms, he has extensive experience in the consumer, e-commerce, retail, online marketing, and ad-tech industries partnering with brands such as Adidas, ModCloth, Reebok, Target, Tiny Prints, Gymboree, and Warby Parker.

Bob is a regular contributor to numerous outlets, writing about performance marketing, strategy, and culture. He is the recipient of the Boston Business Journal 40 under 40 award, the SmartCEO Boston Future 50 award, and a finalist for the E&Y Entrepreneur of the Year in New England, among other accolades. A sought-after speaker, Robert presents to global audiences and serves as an advisor to high-growth businesses.

Bob strongly believes in giving back. He serves on the Board of Directors for BUILD Boston, is a global leader in Entrepreneur’s Organization (EO) and founded The Fifth Night charitable event (www.fifthnight.org). He previously served on the boards of the Performance Marketing Association and Big Brothers Big Sisters of Mass Bay and participated in the annual Rodman Ride for Kids for a dozen years, raising almost $100,000 for charity.

In his spare time, Bob is an avid writer, skier, traveler, cyclist, and serial home renovator.

What you’ll learn about in this episode:

  • Why Bob says, “My job is to fire myself,” and what it means to lead authentically
  • How you can inspire your people to be a little bit better every day
  • The importance of hiring for your culture and how to do it
  • A simple solution for defining your core values so well they are always on your mind
  • What Bob gained from “a book’s worth of mistakes in hiring”
  • Why you need to interview against aptitude and outcomes, not experience
  • What hiring an “up and comer” versus an “old hand” can do for your company’s future

Ways to contact Bob:

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