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Absolute Advantage Podcast

The Absolute Advantage is about learning from some of the world’s most successful entrepreneurs, leaders, and achievers at the top of their game. When chasing your dreams, a lot of times there isn’t a need to reinvent the wheel. Instead, shorten your path to success by learning from the stories, strategies and concepts shared by our guests. Then shorten it even further by learning about amazing resources (books, webinars, tools, software, events, coaching, etc.) that should be on your radar. You are not alone in the challenges you face! It's my mission to help you walk away with at least one idea you can apply each episode and to offer content that inspires, encourages and helps you grow and progress QUICKLY both professionally and personally.
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Jun 20, 2017

Peter Winick is the Founder and CEO of Thought Leadership Leverage, a company that helps thought leaders turn foundational ideas into thriving businesses. He is an entrepreneurial-minded director who leverages the power of internal and external relationships, accelerating the growth of aspiring thought leaders and exponentially increasing the value of their intellectual property.

For over twenty years, Peter has worked with thought leaders to monetize their content by developing products and solutions applicable to large enterprises. Further, his accomplishments with start-ups, turnarounds, and M&A (in the b2b services sector) have equipped him with the ability to drive results using practical strategy, focused execution, and a disciplined method of cost control.

As an information junkie and avid reader of business books, he is capable of taking great content and creating a platform to best support it through a combination of art, science, logic, focus, passion, and creativity. Peter knows that visionaries, whether speakers, authors, corporate leaders, or just really smart people, need help with moving beyond one-book-one-gig. He’s here to bring you solutions.

What you’ll learn about in this episode:

  • What thought leadership is and how to apply your business savvy to leverage it
  • How to stand out in the sea of information available today
  • The most productive way to think about your conversation and what you add to it
  • What elements of thought leadership are the most overlooked and how to use them
  • Why the content you create and the modality you use to get it out matters
  • Where to focus your time and avoid wasting your most precious resource
  • How to find your focus and take advantage of the “age of the long tail”
  • What you need to do to build your content to suit your audience
  • Why becoming a thought leader is so easy today and how to avoid the common pitfalls

Ways to contact Peter:

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