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Absolute Advantage Podcast

The Absolute Advantage is about learning from some of the world’s most successful entrepreneurs, leaders, and achievers at the top of their game. When chasing your dreams, a lot of times there isn’t a need to reinvent the wheel. Instead, shorten your path to success by learning from the stories, strategies and concepts shared by our guests. Then shorten it even further by learning about amazing resources (books, webinars, tools, software, events, coaching, etc.) that should be on your radar. You are not alone in the challenges you face! It's my mission to help you walk away with at least one idea you can apply each episode and to offer content that inspires, encourages and helps you grow and progress QUICKLY both professionally and personally.
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May 4, 2017

David Covey is the 3rd son of Stephen R. Covey, author of the groundbreaking book, “The 7 Habits of Highly Effective People.” David was the chief operating officer of FranklinCovey. He then left Franklin Covey to start his own company, now called SMCOV. SMCOV works with the best intellectual property content experts on the planet and helps distributes their content globally through licensees. David loves working with impactful IP and setting up distribution systems around the globe.

What you’ll learn about in this episode:

  • Why David co-founded SMCOV with Stephan Mardyks
  • Leading by modeling the behavior you want to see in other leaders and extending trust to others
  • Struggling through the challenges unique to entrepreneurship
  • David and Stephan’s new book “Trap Tales: Outsmarting the 7 Hidden Obstacles to Success”
  • The four characteristics of a trap
  • How viewing your problems and challenges as traps will assist you in getting through them
  • The seven types of traps and how to avoid them
  • Turning a negative trap into a positive result
  • Why you will relate to the protagonist in “Trap Tales”
  • Epiphany Breakthrough: the unconventional approaches given in “Trap Tales” to help you get out of the traps that you fall into
  • Why most people don’t change until they’re forced to (and why you cannot wait that long)

Ways to contact David:

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