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Absolute Advantage Podcast

The Absolute Advantage is about learning from some of the world’s most successful entrepreneurs, leaders, and achievers at the top of their game. When chasing your dreams, a lot of times there isn’t a need to reinvent the wheel. Instead, shorten your path to success by learning from the stories, strategies and concepts shared by our guests. Then shorten it even further by learning about amazing resources (books, webinars, tools, software, events, coaching, etc.) that should be on your radar. You are not alone in the challenges you face! It's my mission to help you walk away with at least one idea you can apply each episode and to offer content that inspires, encourages and helps you grow and progress QUICKLY both professionally and personally.
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Absolute Advantage Podcast
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Feb 9, 2017

Marketing professional, speaker, and writer Don Osmond focuses on authentic marketing to help businesses develop sound branding strategies. Widely regarded as a marketing and communications thought leader, he works with clients to develop the genuine narrative of their companies, which becomes the foundation for their branding and messaging. Son to international entertainment icon Donny Osmond, his approach to marketing incorporates lessons from the entertainment industry. After years of education and experience, he knows firsthand that good marketing requires truth-telling and invitation, not spin. Don believes that authenticity is the only true value proposition that a company can offer, so he serves his clients by developing genuine story-based marketing and authentic marketing strategies. Don lives in Austin, Texas with his wife Jessica and two tiny storytellers-in-training, Truman and Leo. He loves hiking, biking, and camping, all of which are easily accomplished in this city full of green spaces.

What you’ll learn about in this episode:

  • Don’s journey
  • Why you need to just put one foot in front of the other and keep moving forward
  • Why storytelling is so important in marketing
  • Why a company’s most valuable asset is authenticity
  • Why it’s so dangerous to assume that you’re smarter than your customers
  • What Don learned from his father, entertainment icon Donny Osmond
  • Why Don’s business OzComm focuses solely on strategy and how he helps his clients do the execution
  • Why you need to reach outside of your organization for help
  • Why you don’t need to spend time on all social networks equally and the dangers of automating too much

Ways to contact Don:

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