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Absolute Advantage Podcast

The Absolute Advantage is about learning from some of the world’s most successful entrepreneurs, leaders, and achievers at the top of their game. When chasing your dreams, a lot of times there isn’t a need to reinvent the wheel. Instead, shorten your path to success by learning from the stories, strategies and concepts shared by our guests. Then shorten it even further by learning about amazing resources (books, webinars, tools, software, events, coaching, etc.) that should be on your radar. You are not alone in the challenges you face! It's my mission to help you walk away with at least one idea you can apply each episode and to offer content that inspires, encourages and helps you grow and progress QUICKLY both professionally and personally.
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Oct 25, 2016

Lee Caraher is the CEO of Double Forte PR & Digital Marketing; an acclaimed communication strategist, she’s known for her practical solutions to big problems. Her company works with some of the top consumer and technology brands in the country.

Lee’s the author of “Millennials & Management” based on her experience with failing and then succeeding at retaining Millennials. Her next book, “The Boomerang Principle,” will be published in April 2017.

Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straight talker who doesn’t hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble.

Lee is active in the community and currently serves on three nonprofit boards. A graduate of Carleton College with a degree in Medieval History, which she finds useful every day, Lee lives in the San Francisco Bay Area with her husband, two sons, and a blind cat.

What you’ll learn about in this episode:

  • Lee’s background and journey
  • What Lee and Double Forte did to survive the market crash
  • How that crash forced Double Forte to become exceptional at customer service
  • Why they changed their model from only hiring people with 10 years of experience to hiring people straight out of college and what their balance of employees under/over 30 looks like today
  • How Lee’s experiences failing and then succeeding at retaining Millennials led to her publishing “Millennials & Management”
  • Why you have to have millennials in your business if you want to have a future
  • Why you need to work at creating an environment where your millennials will thrive
  • Creating a culture where employees are appreciated
  • Why you need to explain to millennials why they need to do things
  • What “A Players” look like to Lee
  • How Lee finds her “A Players” and what Double Forte does to use them effectively
  • Running an alumni program
  • What Double Forte’s interview process looks like

Ways to contact Lee:

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