Episode 23: You Can Teach Skills -- But You Can’t Teach Your Culture, with John Livesay

John Livesay is a funding strategist who helps CEOs craft a compelling pitch that engages investors in a way that inspires them to join a startup’s team. He is partners with Judy Robinett in Crack The Funding Code which gets founders funded fast. He hosts The Successful Pitch podcast with investors from around the world. He is the Pitch Mentor at Startfast.net, the number one accelerator in Upstate New York. INC magazine calls him the Pitch Whisperer. After a successful 20 year career in media sales with Conde Nast where he worked across all 22 brands in their corporate division, John won salesperson of the year in 2012. John is the author of “The Successful Pitch: Conversations On Going From Invisible To Investable.”

What you’ll learn about in this episode:

• John’s background
• John’s book “The Successful Pitch: Conversations On Going From Invisible To Investable”
• What makes a great pitch
• Why collaboration is the secret to success
• How to improve your confidence
• What John learned from his mentor Tim Sanders
• Why John started his podcast The Successful Pitch
• Why building your team with people that fit your culture is more important than anything else
• What John’s interviewing process looks like
• How to avoid making the wrong hire
• What you need to do to inspire your employees
• Strategies you can use to lead yourself
• Why you must meditate if you want to be good at sales
• Strategies to maximize productivity

Ways to contact John:

• Website: www.johnlivesay.com
• Twitter: @John_Livesay
• Book: “The Successful Pitch: Conversations On Going From Invisible To Investable”
• Free “3 Mistakes To Avoid When Pitching” download: sellingsecretsforfunding.com/fire