Michael Gale founded Strategic Oxygen in 2001, which was widely seen as one of the technology industry primary data toolset for marketers, used by over 20 brands and used to model over $4 billion in marketing and sales investments. The company was sold to Monitor Group, where he was a group partner from 2006 to 2010. In 2011, he became a partner at Pulsepoint Group, a digital consulting company, which was acquired by ICF in 2015. Michael has also served as chief web officer and GM at Micron Technology and was the vice president of Worldwide brand research at IntelliQuest.
Are you still trying to run your company with the same structure you used 20 years ago? Michael Gale is an expert in helping companies in various industries successfully make the leap to the digital age.
After studying a thousand companies to see how they succeeded or failed, he wrote his book “The Digital Helix.” Michael knows how the seven drivers of change are important in different industries and works to help companies discover which drivers they need to focus on to set realistic expectations.
In this episode, we talked about how to digitize for the new world we live in and what is going to happen to organizations that don’t do this successfully. Michael explained the biggest mistakes organizations make when trying to digitize and gave tips on how to avoid those mistakes.
One of the biggest things you have to realize is that you can’t do everything. That’s why Michael offers a free tool that allows you to see what works in your industry so you can focus on that aspect. He also explains the difference between a digital and a truly digital business.
When it comes to digitizing your company, it has to start from the leadership. If it doesn’t matter to the leaders in the company, the probability of real change is 0. Digitizing isn’t just for big companies; Michael explains how smaller scale entrepreneurs can be successful in this new era as well.
Michael gives many other tips on transforming your organization for the digital age, including key questions he asks himself as a leader.
Are you interested in hearing more? Listen to the full episode now!
Thank you for listening today! I appreciate your time so very much.